Post by account_disabled on Jan 22, 2024 8:18:02 GMT 1
Many of you may be wondering, "What are the current conditions?" This is war. However, we cannot write like this because of the censorship of Facebook and Instagram. Personally, I call the war a war, because I myself am from Donetsk, and in 2014 I moved to Dnipro, where I have lived for 8 years. This is the second war in my life. Today I will tell you about what is currently happening in the advertising business. You learn whether or not to launch advertising, what is happening in general, whether it makes sense to work in the advertising field, where to look for clients now, where it is better not to take projects, etc. Vladyslav Bogutskyi Vladyslav Bogutsky, CEO & Founder at B91 Targeting Agency He has more than 10 years of experience in promotion in social networks, has been teaching courses at the WebPromoExperts Academy for 6 years, and also works at the Alfred Nobel University in Dnipro.
Founder of B91 Targeting Agency. How the B91 Targeting advertising C Level Executive List agency works now In pre-war times, there were 30 projects led by five people. Now there are three of us, because two people moved and went to work in other fields. I work with my wife. So, we are not a big agency, but despite this, we have cool clients. What is the agency currently working with? What are these businesses, directions? Restaurants, canteens (started searching for food, vacancies, things that you can come as a family and have a little rest; food collection). In the case of collecting products, they did not take money for promotion, they did it for free. Car washes, detailing (many people returned to Kyiv from the West with very dirty cars and are looking for a place to clean their cars).
Clothes, shoes (we asked for some indicators, but people still buy these things, we are working now with these areas). Bed linen (pillows, etc.). Windows and shutters (direction for protection, new buildings, etc.). Energy company (advertising for coverage, advertising that you need to pay for electricity, because everyone is working and it's normal. You have the opportunity - pay for the utility). Startups (several newly launched startups) . Dentistry (of course, people are treated if toothache is a problem, so it is necessary to find a normal place. Formats: consultations, normal flows, such as cavities, teeth cleaning, stones). Cosmetics (recently launched). Hairdressers and others. Before the war, I had 80% Ukrainian clients and 20% from other countries.
Founder of B91 Targeting Agency. How the B91 Targeting advertising C Level Executive List agency works now In pre-war times, there were 30 projects led by five people. Now there are three of us, because two people moved and went to work in other fields. I work with my wife. So, we are not a big agency, but despite this, we have cool clients. What is the agency currently working with? What are these businesses, directions? Restaurants, canteens (started searching for food, vacancies, things that you can come as a family and have a little rest; food collection). In the case of collecting products, they did not take money for promotion, they did it for free. Car washes, detailing (many people returned to Kyiv from the West with very dirty cars and are looking for a place to clean their cars).
Clothes, shoes (we asked for some indicators, but people still buy these things, we are working now with these areas). Bed linen (pillows, etc.). Windows and shutters (direction for protection, new buildings, etc.). Energy company (advertising for coverage, advertising that you need to pay for electricity, because everyone is working and it's normal. You have the opportunity - pay for the utility). Startups (several newly launched startups) . Dentistry (of course, people are treated if toothache is a problem, so it is necessary to find a normal place. Formats: consultations, normal flows, such as cavities, teeth cleaning, stones). Cosmetics (recently launched). Hairdressers and others. Before the war, I had 80% Ukrainian clients and 20% from other countries.
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