Post by account_disabled on Jan 24, 2024 5:36:51 GMT 1
Even if brands don't want to find new forms of marketing, the orientation of the audience and the development of technology "force" them to track more and more innovative ways to promote their products. The question is, what do we need to improve in 2020? THE MOST POPULAR CONTENT MARKETING FORMAT Although the industry is adopting new tools and technologies, many companies stick strictly to their annual rules. They create specific content, at a specific time, with specific target groups. 64% of brands use native advertising, so content marketing remains a trending area. Those companies that write and use "blogs" are much more predisposed to see the ROI meter in a positive light, and 60% of the "fans" of these companies (in real life) connect even more with the company and its products, if they read articles , company articles in online media. 2. BEST FORMS AND TECHNOLOGIES OF CONTENT MARKETING DISTRIBUTION Social networks give you the luxury and access to a wealth of data about your audience.
It is no wonder that 85% of companies use their profiles in social networks to collect a database of data. Identifying and prioritizing KPIs is the first step, but other tools are needed to create a com B2B Email List plete picture of your audience. Sensing your followers' engagement on social media and how they use your articles is essential. If you manage to follow the "route" of the company's online writing, the chances of success with content marketing are greater. It also gives advertisers the opportunity to create better content and better strategies. The more knowledge you have about your audience's needs and preferences, the better your chances of maximizing your business growth through content advertising. 3. COMPANIES ARE INVESTING MORE IN NATIVE ADVERTISING 57% of native ad publishers say their budget has increased. Brands, as we mentioned, are exploring new technologies and increasing investments in product distribution and promotion in every sector. This means that more money is being "thrown" into every marketing method, but content marketing is the only one that puts the needs of the consumer first.
It promotes the product, the service, the company itself and also does not create confusion for the follower with ads that interrupt the reading. Content marketing bridges the gap and eliminates ambiguity, giving your target audience exactly what they're looking for and getting the most attention. Investing in native advertising is essential and companies are beginning to understand this, therefore the orientation in 2020 will be precisely towards content marketing, as the only way to merge quality content with audience absorption and the final result in the sale of products. 4. INCREASE ROI IN CONTENT MARKETING Companies are investing more in content marketing, but despite this, when it comes to measuring the return on investment, they face uncertainty. This is due to not knowing the ROI meter well. Studies show that 79% of companies use content marketing to make products popular, while 67% seek to build trust with their audience. But everything revolves around the consumer, so what do they think of companies' ongoing efforts through native advertising? -70% of consumers claim that they feel more "closer" to a certain company, if they read its "good things" in articles and blogs.
It is no wonder that 85% of companies use their profiles in social networks to collect a database of data. Identifying and prioritizing KPIs is the first step, but other tools are needed to create a com B2B Email List plete picture of your audience. Sensing your followers' engagement on social media and how they use your articles is essential. If you manage to follow the "route" of the company's online writing, the chances of success with content marketing are greater. It also gives advertisers the opportunity to create better content and better strategies. The more knowledge you have about your audience's needs and preferences, the better your chances of maximizing your business growth through content advertising. 3. COMPANIES ARE INVESTING MORE IN NATIVE ADVERTISING 57% of native ad publishers say their budget has increased. Brands, as we mentioned, are exploring new technologies and increasing investments in product distribution and promotion in every sector. This means that more money is being "thrown" into every marketing method, but content marketing is the only one that puts the needs of the consumer first.
It promotes the product, the service, the company itself and also does not create confusion for the follower with ads that interrupt the reading. Content marketing bridges the gap and eliminates ambiguity, giving your target audience exactly what they're looking for and getting the most attention. Investing in native advertising is essential and companies are beginning to understand this, therefore the orientation in 2020 will be precisely towards content marketing, as the only way to merge quality content with audience absorption and the final result in the sale of products. 4. INCREASE ROI IN CONTENT MARKETING Companies are investing more in content marketing, but despite this, when it comes to measuring the return on investment, they face uncertainty. This is due to not knowing the ROI meter well. Studies show that 79% of companies use content marketing to make products popular, while 67% seek to build trust with their audience. But everything revolves around the consumer, so what do they think of companies' ongoing efforts through native advertising? -70% of consumers claim that they feel more "closer" to a certain company, if they read its "good things" in articles and blogs.
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